
The biggest difference between an OEM and an ODM custom swimwear manufacturer is who owns the design and how the product is made. Brands that work with an OEM custom swimwear manufacturer give their own designs. ODM manufacturers have ready-made ideas for brands to use.
For swimwear brands and people who buy products, this choice affects:
Timeline: ODM helps you sell faster.
Brand identity: OEM lets you control your design.
Manufacturing Model | Cost & Investment | Time-to-Market | Brand Control & IP Rights | |
---|---|---|---|---|
OEM | Full | High | Longer | Full |
ODM | Moderate | Lower | Faster | Limited |
Picking the right custom swimwear manufacturer changes how fast your brand grows, how much control you have, and how well you do in the clothing market.
Key Takeaways
OEM manufacturers use your designs to make swimwear. You get full control over the product. It costs more and takes longer to finish.
ODM manufacturers have designs ready for you. You can change them a little. This saves time and money. You do not get much control over the design.
OEM is good for brands that want special products. It helps brands build a strong identity. ODM is better for new brands. It is fast and costs less.
OEM production has many steps and checks for quality. This makes sure the swimwear is very good. It needs more planning and money.
ODM production is quick and uses tested designs. It helps brands follow new trends. Brands can start selling fast with less risk.
OEM Custom Swimwear Manufacturer

Definition
An original equipment manufacturer (OEM) custom swimwear manufacturer makes swimwear using the client’s own designs. They do not help with design work. The client gives all creative ideas, like sketches, fabric types, and branding. The OEM takes care of making the swimwear from start to finish. This includes getting materials and checking quality. Brands that want special clothing often pick this model. It gives them lots of control over how things look. The OEM way is good for making many items at once. Brands can focus on selling while the manufacturer keeps products high quality and the same every time.
OEM custom swimwear manufacturers do every part of making the swimwear. They get fabric, cut it, sew it, finish it, and check quality. They also let brands use their own labels. They give advice to help brands grow fast.
Process
The OEM process has clear steps to make sure the product matches what the client wants:
First, the client shares designs, fabric choices, how many they want, and when they need them. The original equipment manufacturer checks if the project can be done.
Next, the manufacturer tells the client the price and makes samples. The client looks at the samples and asks for changes until happy.
Then, both sides sign a contract. The client pays a deposit. The manufacturer gets ready to start and makes samples before the big order.
After that, the original equipment manufacturer gets materials, cuts fabric, and sews the swimwear. They check quality during each step.
When finished, the manufacturer packs the products and checks them one last time.
Last, the original equipment manufacturer ships the order to the client.
Pros and Cons
"With our OEM services, you can be as creative as you want." This shows the biggest benefit of OEM: you control the design and can make anything you imagine.
Pros:
You can pick any fabric, color, or brand style.
High quality is kept by strict checks.
You can make lots of products with expert help.
Cons:
You pay more at the start and wait longer.
You must spend time and money on design details.
Talking with the manufacturer can be harder.
OEM custom swimwear manufacturing lets brands make special products. But it needs more money, time, and planning.
ODM Custom Swimwear Manufacturer
Definition
An odm custom swimwear manufacturer makes swimwear designs for brands to use. This original design manufacturer does everything from making patterns to finishing the product. Brands do not need to make their own designs. They can pick from ready-made ideas or ask for small changes. The odm model gives easy solutions, like making patterns, picking fabric, matching colors, and adding special features such as compression zones or seam spots. Many original design manufacturers focus on performance swimwear and follow strict quality rules, like OEKO-TEX and ISO 9001. Services often include private labeling, making samples, and testing how long products last.
ODM manufacturers help brands start new lines fast by giving many ready designs and ways to customize.
Process
The odm process has simple steps:
The original design manufacturer looks at trends and makes new swimwear styles.
Brands look at the product library and pick designs they like.
The manufacturer adds brand logos, colors, or small changes to the design.
Samples are tried on to check comfort and fit.
Quality control checks each piece before making more.
The manufacturer packs and ships products worldwide.
This process helps brands get custom products to stores quickly and easily.
Pros and Cons
Pros:
Brands pay less to make products, often 30–50% less than Western factories.
Fast production helps brands follow trends and sell in 1–4 weeks.
ODM manufacturers give advanced options, like digital printing, flexible sizes, and private labeling.
Strict quality checks and following world standards make products reliable.
The odm model works for both small and big orders, so it is good for new and growing brands.
Cons:
Brands have less say in the design than with the OEM model.
Custom changes are only what the original design manufacturer allows.
The manufacturer may keep the rights to the design, not the brand.
For brands that want speed, lower costs, and good quality, odm custom swimwear manufacturers are a smart choice.
OEM vs ODM: Key Differences

Customization
How much you can change things is a big difference between OEM and ODM. OEM swimwear makers use the brand’s own designs. They follow what the brand wants. The brand picks every detail, like fabric and fit. The manufacturer does not help with design ideas.
ODM is different. ODM companies make their own swimwear designs. They have teams who watch trends and think about brand style. Brands can pick from many ready-made styles. They can ask for small changes, like color or logo. ODM gives more choices and new ideas.
OEM: You can only change what you design.
ODM: You get new designs and can make small changes.
Both let you pick fabric, prints, and colors, but ODM adds new ideas.
Intellectual Property
Who owns the design is another big difference. With OEM, the brand owns the design. Brands need clear contracts and NDAs to keep their ideas safe. They should use sketches and samples to show their work. Checking the factory often helps stop changes.
With ODM, the manufacturer owns the design unless the contract says something else. Brands must talk about who owns the design before making products. NDAs and IP papers are important for both, but even more for ODM. Without these, brands might lose their designs.
OEM: Brand owns the design, so contracts must protect it.
ODM: Manufacturer may own the design, so brands must ask for rights.
Cost
Cost is also different for OEM and ODM. OEM costs more money to start. It takes more time and needs bigger orders. Making new designs and samples costs more. Brands pay extra for special products and must spend on design.
ODM uses designs they already have. This makes it cheaper and faster. Brands can order less, so they risk less money. ODM costs less because many brands use the same designs.
OEM: Costs more because of custom work and design.
ODM: Costs less because of ready designs and small orders.
Time-to-Market
How fast you can sell is important too. OEM takes longer, sometimes 3 to 12 months. You need time for design, samples, and testing. Brands must wait for each step to finish.
ODM is much faster. Products are already made and tested. Brands can start selling in weeks or a few months. Small changes do not slow things down. ODM helps brands keep up with trends.
OEM: Takes longer because of custom work.
ODM: Is faster with ready designs and quick changes.
Control
Control is another big difference. OEM lets brands control design, fabric, and branding. The manufacturer follows what the brand wants. The final product looks just like the brand’s idea.
ODM gives less control. Brands pick from what is already made. They can only change small things. The manufacturer does most of the work. This is good for brands who want speed and low cost, but it limits new ideas.
Aspect | OEM (Original Equipment Manufacturer) | ODM (Original Design Manufacturer) |
---|---|---|
Customisation | Full, based on client’s design | Moderate, based on manufacturer’s design with minor changes |
Intellectual Property | Brand owns IP, must protect it | Manufacturer may own IP unless contract states otherwise |
Cost | Higher, due to customisation | Lower, due to shared development and ready-made designs |
Time-to-Market | Longer, 3–12 months | Faster, a few weeks to 3 months |
Control | Full control over product | Limited control, mostly over branding and minor features |
Picking OEM or ODM depends on what a brand needs. Think about how much you want to change, your budget, how fast you want to sell, and how much control you want. Each type of swimwear maker has good and bad points.
Which Is Better for Your Business?
Decision Factors
Swimwear brands have many things to think about when picking oem or odm manufacturing.
Brands with special designs and wanting to stand out often pick oem. The manufacturer makes swimwear just how the brand wants.
odm gives brands ready-made swimwear styles. Brands can change colors, fabrics, and logos. This way is quicker and costs less, which helps new companies.
Big things to think about are if your design is ready, how fast you want to sell, cost, quality, how many you must order, where the manufacturer is, how well you talk with them, and if they make products fairly.
Older brands may like oem for special products. New brands often pick odm to start selling fast.
Tip: Brands should look at their design skills, money, and time before picking what is best for their business.
Product Goals
Product goals matter a lot when choosing a manufacturing model. Brands that want top quality, strong brand style, and lots of changes often go with oem. This way lets them change every part and keep control. New brands that want to order less and save money may also pick oem or white label. Older brands wanting special designs and big changes often choose odm or private label. These choices give more say in design and help brands stand out. Working closely with the manufacturer helps match making with product goals and lets brands change things as needed.
Resources and Budget
Working with an oem manufacturer needs certain things.
Brands must say what they want and check if the manufacturer has made similar swimwear before.
They should get prices from different manufacturers to see which is best.
Asking for samples helps check quality before ordering a lot.
Looking at reviews from other brands shows if the manufacturer is good.
Watching production closely helps brands find and fix problems early.
Brands should know the process takes time and may have some problems.
Options like private label, oem, design help, and custom packaging make swimwear special.
Brands must also tell the oem manufacturer exactly what they want and show their design ideas. Picking the right fabric, knowing how many to order, and planning when to make products are important. Checking quality means testing and looking at random pieces during making. After-sales help, like fixing or changing designs, keeps products good.
Industry reports say OEM swimwear lets brands control designs. Brands can make unique products and own their ideas. But OEM needs more money and takes more time. ODM gives brands designs that are already made. It costs less and is faster to make. But ODM does not let brands change much or be very different.
Model | Best For | Key Benefit |
---|---|---|
OEM | Brands with special ideas | |
ODM | New brands or those wanting speed | Lower cost and fast start |
Brands should know who they want to sell to. They need to look at different manufacturers. They should ask for samples and plan how to get products before picking a model.
FAQ
What is the main difference between OEM and ODM swimwear manufacturers?
OEM manufacturers follow the client’s design and instructions. ODM manufacturers create their own designs and offer them to brands. Brands choose OEM for full control. They choose ODM for speed and lower cost.
Can a brand customize ODM swimwear designs?
Brands can request small changes to ODM designs. They may change colors, add logos, or adjust sizes. ODM manufacturers do not allow full redesigns. The main style stays the same.
Who owns the design rights in OEM and ODM models?
In OEM, the brand owns the design rights. The manufacturer only produces the swimwear. In ODM, the manufacturer usually owns the design. Brands should check contracts to protect their interests.
Which model is better for new swimwear brands?
New brands often choose ODM. This model offers ready-made designs, lower costs, and faster production. It helps brands launch products quickly and test the market with less risk.
How long does it take to produce custom swimwear?
OEM production takes longer, often several months. ODM production is faster. Brands can receive products in a few weeks. Time depends on order size and requested changes.